The 12-inch single of Jack White's "Sixteen Saltines" comes complete with a playable etching on the b-side (designed by George Ingram), a cover of U2's "Love is Blindness." Truly a sight to behold, the etching depicts Third Man's iconic logo and the grooves of the record play through the image, presenting consumers with the world's first-ever playable etched record.This is an entirely different process (and look) from your Styx and Split Enz records from the 80's. No lasers, holograms, or rainbows are involved in this playable etching.