We asked the incredible folks from the Third Man design team to give us some insight behind the aesthetics for Vault package 44. Here's what they told us!

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The design of Vault 44 is meant to put Jack White’s favorite art movement, De Stijl, front and center. The three-paneled gatefold features die-cut squares that give the illusion of right angles on the record labels. Each panel is reduced to three concentric squares of red, white, and black in three different combinations.

“If we had our way, we would have made the discs themselves square, but of course, that would be impractical.”

We also worked with Rob Maushund at Stoughton Printing to develop the official White Stripes’ red. It had previously been described as fire engine red, coca-cola red, and the reddest of all reds, but it wasn’t until now that it would have its own formula. This slipcase is custom made in California and is our first presentation of ‘The White Stripes’ Red.

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Check out the photos showcasing the slipcase below (plus a sneak peek of a page from the Vault 44 booklet)!