The White Stripes
Greatest Hits
scum stats: too crazy to even parse here...or anywhere
So the day is finally upon us where the White Stripes Greatest Hits is unleashed on the entire world...at least in digital form.
For all you die-hards here, the inside scoop is that the demand for the vinyl was so much more than we had initially anticipated that we could not press up copies fast enough to supply anywhere outside of the United States. Hence the delayed release date for the rest of the world.
Even then, we had to enlist the help of an additional SEVEN different pressing plants to be able to tackle this quantity. The etchings in the run-out grooves of the album, with all sorts of recuts and retests and Roman numerals as prefixes and suffixes are just a DOOZY and I'm pretty confident that no one will ever properly decipher it all...if only because *I* haven't even been able to keep track of it all. I am hard-pressed to name any other new release in the past THIRTY years that would have been on the machines across eight different manufacturers.
And in some weird way, I can think of no better metaphor to encapsulate the feeling of a White Stripes Greatest Hits record. Does anyone outside a couple dozen people in Detroit TRULY understand how weird, how outsider, how unpromising of a band this was considered upon their debut back in 1997? For something so unique, so beautiful, so true to actually cut through and emerge and succeed in the mainstream...from my experience, this almost NEVER happens.
Yet here we are, coordinating with the fine folks at Sony/Columbia and their gargantuan worldwide reach and influence and truly hitting new heights of saturation for the band. And as we're just at the start of that relationship, I'm excited to tease that we've got MUCH more coming.
All of this reminds me of something Janet Weiss of Sleater-Kinney once said about the White Stripes. I'm paraphrasing, but it was along the lines of "The White Stripes are like the Simpsons. It's SO good you feel like it SHOULD be an underground, unknown, cult-like thing. The fact that it actually became wildly popular across the globe is just that fortunate twist of the cosmos."
The idea of a two-piece band from Southwest Detroit still being talked about over twenty years later, arguably more important than they've ever been, nearly ten years after they've ceased to create new work, who had no struggle bouncing from shows at bowling alleys to hockey arenas on the same day, with a band member who literally built his own state-of-the-art pressing plant three blocks away from the collapsing walls of the first club they ever played. All together it's a journey that is both shouting to those a million miles away and whispering someone right next to you. Dispatching records to the farthest reaches of the planet and hand-delivering one to your neighbor. Writing lyrics that feel quintessentially universal and at the same time as if they were specific to you and your life and thoughts that no one else would ever know.
The duality of being both gargantuan large and intimately small at the same time. After all these years...that's what the White Stripes mean to me.
If you've made it this far...great. Post a comment about what the White Stripes mean to you and the best one will get some beautiful gem from my closet or floor or wherever the gems happen to have fallen on that beautiful day.
PS. got stuck at home today with car troubles so I don't have an actual copy of the Greatest Hits for my photo here. So I made my own. Winner can get this jacket maybe with one of the million test presses tossed inside
PPS. I believe the title of the album is, officially "The White Stripes Greatest Hits" as there was initially a concern that having two different titles "My Sister Thanks You And I Thank You" for standard and "Aside From That And Besides This" for the Vault would make it ineligible for chart placement. But a bunch of new chart rules changes made all of that a moot point anyway.